Samsung extends its association with the Olympic Games
Last updated: December fifth, 2018 at 17:54 UTC+01:00
Samsung has signed an extension to its partnership with the International Olympic Committee (IOC) for another 10 years. Samsung and IOC signed the new deal at a ceremony held in Seoul, South Korea on December 4. The ceremony was attended past Thomas Bach, IOC President and DJ Koh, President and CEO of the IT&Mobile Communications Partitioning at Samsung amongst others. Under the terms of the understanding, Samsung will go along equally the official sponsor of the Olympic Games till 2028.
Samsung extends global partnership with IOC through to 2028
Samsung has been a Worldwide Olympic Partner for over two decades now. The company's interest in the Olympic games began every bit a local sponsor of the 1988 Olympic Games in Seoul. It extended as a Worldwide Olympic Partner in the Wireless Communications Equipment category at the 1998 Wintertime Olympics.
Under the new extension, Samsung volition go along to play the aforementioned role as the Worldwide Olympic Partner at to the lowest degree until 2028. The period volition cover five Olympic games — iii Summer Olympics and ii Winter Olympics, also every bit youth Olympic games. Samsung volition also continue as a Worldwide Partner of the International Paralympic Committee, extending a human relationship that began in 2006.
Samsung will be able to promote artificial intelligence, virtual reality, augmented reality and 5G features of its equipment in those mega sporting events. IOC and Samsung will as well piece of work together to further develop their strategic digital collaboration to appoint young generations effectually the world. This will help promote the power of sport and the values of Olympism among youth.
Samsung volition likewise proceed its Athlete Phone Program under which information technology provides limited edition Samsung flagships to all participating athletes. It's a trend the company started years agone and continued in the 2018 Olympic Games as well.
Source: https://www.sammobile.com/2018/12/05/samsung-extends-association-olympic-games/
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